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A Club, Society or Association, consists of a group of people who have a common purpose or interest, i.e. golf, night clubbing, yachting, tennis etc. A person is usually proud of being a member of his or her particular club. A prestige plastic Membership Card will help strengthen that link and assist in retaining and promoting the active interest between the member, the club, and other members of the club. A prestige Membership Card will usually be carried with the credit cards - as such it naturally assumes the same level of importance.
Business Cards, Loyalty Cards (Discount, V.I.P. etc)
Thousands of companies are using plastic cards to generate customer loyalty and actively promote a product, service or stimulate a responce. A plastic card acts as an ADVERT IN A WALLET. After a cursory glance a person will generally discard your brochure, leaflet or promotional literature. People on the other hand, do not throw plastic cards away. The generic similarity to a credit card provides a psychological importance which stimulates a strong desire to retain a plastic card regardless of content or use. A card given to a customer or prospective customer will generally be retained in a wallet or purse and thereby serve as a permanent reminder of your product or service. It will initiate or consolidate that all important link with the customer, and help provide the rarest commodity in business and commerce - CUSTOMER LOYALTY.
Put your Company or Product Name, Address and Telephone Number where it should be - in his or her wallet or purse, readily available for the NEXT TIME they wish to do business with YOUR COMPANY.
People DO NOT Throw Away a Plastic Card.